Under no circumstances will we divulge, share, or sell customer information. That’s our promise to our customers.

Your Personal Data:

We take your privacy very seriously. To help ensure your privacy, we use the most up-to-date encryption technology to keep your personal information as secure as possible. This includes your billing, credit card, and account information; none of this can be read as it travels to our system.

We DO NOT and WILL NEVER sell, trade, or otherwise share your personal information, such as name, email address, physical address, phone numbers, buying history, etc. You do not have to worry about receiving unsolicited email from other companies or individuals as a result of shopping with us. We do, on occasion, send out an email announcement to inform our customers when we add new items or offer sales or discounts on our website; once again, those email addresses are not shared with anyone else and if you decide that we should take out your email address from our system, please drop an email to us on [email protected] and we will remove your details appropriately.

Section 1 – What do we do with your information?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. For email marketing (if applicable), with your permission, we may send you emails about our store, new products and other updates. This service is not operational yet but we are thinking of doing this in the near future so that we can provide you with relevant information and offers that might excite you. But you will always have the control and you can tell us not to send you any emails, and we won’t.

Section 2 – Consent

How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at [email protected]

Section 3 – Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Section 4 – Online Shopping

Our store is hosted on WordPress and we are using WooCommerce as our online e-commerce platform that allows us to sell our products and services to you. Your data is stored through WooCommerce’s data storage, databases and the general WooCommerce application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then WooCommerce manages your credit card data with the highest security. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

All our payment gateway like PayPal and Stripe is considered to be the safest payment options available currently which uses highest levels of SSL web security to ensure that your personal & financial information is always secure, when you use PayPal or Stripe, your Credit Card number or Account details are not shared with us or any other entity. PayPal also provides a lot of buyer protection plans which makes your purchase and your whole experience a lot more safer & secure.

Where your country of residence is not the UK, we charge all credit cards in GBP once the order is placed. The conversion is made at the daily rate of exchange. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read WooCommerce’s Terms of Service and/or their Privacy Statement.

Prices and Availability:

All prices quoted are for UK orders and includes VAT at the current rate applicable. We reserve the right to alter prices without notice. Prices ruling on the day of sale shall apply. Whilst we make every effort to ensure the accuracy of the information on this site, ALL items offered for sale are subject to availability. We reserve the right to amend prices and availability as market conditions dictate, however under these circumstances we will do our best to keep the website as up-to-date as possible. Some products in The AB Sports online shop may be sold out from the time of ordering. So we will inform you via telephone or e-mail with further options. At peak times (April – August) some products may take up to 28 days to deliver in some cases. This website is an advertising medium only and is not a guarantee of stock availability or current pricing. Whilst we do our very best to ensure the accuracy of the information given, we cannot accept responsibility for any errors or omissions from the details displayed on The AB Sports web site.


Every effort is made to ensure the images and descriptions on the site are completely accurate and up to date. We reserve the right to alter colours and specifications for the improvement of the goods without notice.

Payment Teams:

All equipment is the property of The AB Sports until paid for in full. Once the money has been received, we’ll dispatch the goods to the customer.

Section 5 – Third-Party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located at a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. And once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Section 6 – Security:

Protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. The AB Sports, UK & Europe Ltd. makes shopping safe through its secure server. Using secure server software encrypts information, ensuring that Internet transactions stay private and protected.

Section 7 – Cookies:

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

To keep track of cart data, WooCommerce makes use of 3 cookies:

  • woocommerce_cart_hash
  • woocommerce_items_in_cart
  • wp_woocommerce_session_

The first two cookies contain information about the cart as a whole and help WooCommerce know when the cart data changes. The final cookie (wp_woocommerce_session_) contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. No personal information is stored within these cookies.

Section 8 – Age of Consent:

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Section 9 – Change of this Privacy Policy:

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. Please visit the website frequently to be aware of any material changes to this policy, so that you are aware of what information we collect, how we use it, and under what circumstances if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Question and Contact Information:

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at [email protected]